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HP Latex 310 54" Printer B4H69A

  • Description

    Launched April 23rd 2014 - HP's entry level Latex 310 Printer offers users an entry in to Latex printing at an economical and affordable price.

    The compact footprint delivers a maximum 54 inch print width along with an extensive range of available medias from both HP and Third Party Certified media partners. Utilising two standard domestic plugs this model has a lower power consumption than the outgoing platform, driven through a lower temperature heater that is of completely new design.

    Expand into a versatile range of high-quality, durable indoor and outdoor applications with the affordable HP Latex 310 Printer. With a compact design ideal for smaller workspaces. 

    Beat client expectations for quality & durability
    • Print traditional signs and more - from low cost uncoated to POP,  backlits, canvas & wall décor - up to 54 inches
    • Produce sharp, consistent, repeatable image quality with high efficiency curing, 6 colours, and 1200 dpi
    • Consider unlaminated use with scratch resistance comparable to  hard-solvent inks on SAV and PVC banner
    • Deliver with confidence - outdoor prints last up to 5 years laminated, 3 years unlaminated
    Maximize workspace with easy operation
    • Print and deliver in record time with fast warm-up and immediate ripping; prints come out completely dry
    • Move this printer up against the wall and free up workspace and your operator with front media loading
    • Use optimized profiles, customize yours - HP Quick Substrate Profiling; easy FlexiPrint HP Edition RIP FREE inbox
    • Turn your operator’s attention to other tasks with automatic, reliable, low maintenance HP Latex printing
    HP 831 Latex Inks Take advantage of the versatile, durable performance
    of HP Latex Inks:
    • Scratch resistance comparable to hard-solvent inks on SAV and PVC banner - you can consider unlaminated use for short-term signage
    • Prints are completely cured and dry inside the printer and ready for immediate finishing & delivery
    HP Latex Optimizer Achieve high image quality at high productivity:
    • Interacts with HP Latex Inks to rapidly immobilize pigments on the surface of the print


  • Quick Spec's

    Printing modes
    48 m²/hr (517 ft²/hr) - Billboard (2 pass)
    16 m²/hr (174 ft²/hr) - Outdoor Plus (6 pass)
    12 m²/hr (129 ft²/hr) - Indoor Quality (8 pass)
    10 m²/hr (108 ft²/hr) - Indoor High Quality (10 pass)
    6 m²/hr (65 ft²/hr) - Backlits, Textiles, and Canvas (16 pass)
    5 m²/hr (54 ft²/hr) - High Saturation Textiles (20 pass)
    Print resolution Up to 1200 x 1200 dpi
    Ink types HP Latex Inks
    Ink cartridges Black, cyan, light cyan, light magenta, magenta, yellow & HP Latex Optimizer
    Cartridge size 775 ml
    Printheads 6 (2 cyan/black, 2 magenta/yellow, 1 light magenta/light, cyan, 1 HP Latex Optimizer)
    Colour consistency <= 2 dE (95% colors)
                                         <= 1 dE average10
    Media Handling Roll feed; take-up reel (optional)
    Media types Banners, self-adhesive vinyls, films, fabrics, papers, wallcoverings, canvas, synthetics, mesh, textiles (liner used with porous media)
    Roll size 254 to 1371-mm (10 to 54-in) rolls (580 to 1371-mm(23 to 54-in) rolls with full support)
    Roll weight 25 kg (55 lb)
    Roll diameter 180 mm (7.1 in)
    Thickness Up to 0.5 mm (19.7 mil)
    Applications Banners, Displays, Double-sided banners, Exhibition, Event graphics,
    Exterior signage, Indoor posters, Interior decoration, Light boxes – film, Light boxes – paper, Murals, POP/POS, Posters, Vehicle graphics
    Connectivity Interfaces
    (standard) Gigabit Ethernet (1000Base-T)
    Dimensions (w x d x h)
    Printer 2307 x 840 x 1380 mm (91 x 33 x 54 in)
    Shipping 2541 x 760 x 1250 mm (100.1 x 30 x 49.3 in)
    Weight Printer 174 kg 
    Shipping 257.5 kg 
    What’s in the box?
    HP Latex 310 Printer, printheads, maintenance cartridge, printer stand, spindle, user maintenance kit, edge holders, quick reference guide, setup poster, documentation software, FlexiPrint HP Edition RIP, power cords
    Acoustic Sound pressure 54 dB(A) (printing); < 15 dB(A) (sleep)
    Sound power 7.2 B(A) (printing); < 3.5 B(A) (sleep)
    Power Consumption 2.2 kW (printing); < 2.5 watts (sleep)
    Requirements Input voltage (auto ranging) 200 to 240 VAC (-10% +10%) two wires and PE; 50/60 Hz (+/- 3 Hz); two power cords;
  • FAQ's

    Here some frequently asked questions on the Latex 310, Latex 330 & Latex 360  they are not exhaustive so please contact us for more information
    Q What is the lowest and cheapest economy mode I can use for banners? Is it
    possible to use 2 pass?
    This all depends on the viewing distance and what is acceptable by the end customer. The HP Latex 360 Printer for instance can reach a maximum speed of 1 pass. However for final production on outdoor applications on banner medias it is recommended to use a minimum of 4 to 6 passes. A full list of print modes are available in the data sheets.
    Q Can I print borderless posters (full bleed printing)?
    Borderless printing is not recommended by the any of the HP Latex 300 Printer. It is up to your own discretion if you wish to print borderless using the ink collector kit on the HP Latex 360 Printer - this is not an option on the Latex 310 or Latex 330
    Q Can the L300 series print unattended with the take up roll?
    Yes. The printers can run completely on their own to complete a full roll of media reel to reel. All that you would need to ensure is that you have enough consumables to last the print job. The Latex 310 take up reel is an optional extra.
    Q What substrates can the cutter trim?
    Only the HP Latex 360 Printer is fitted with an on-board x axis cutter. There is a list of substrates that can be cut in the user guide. The cutter can trim all papers, self-adhesive vinyls and backlits. Banners and textiles cannot be cut and will require
    manual trimming.
    Q How long does the printer take to start printing (wake up/warm up times)?
    The following are the time combinations to ready mode:
     Warm up: 1.5 minutes
     Wake up and warm up: 3 minutes
     Cold start (printer switched off) and warm up: 7 minutes
    Q What is the minimum supported substrate width?
    For all models it is 254mm (10in). Please note that the minimum travel width of the carriage will be 54 in for all substrates under this size.
    Q Are the two spindles identical so I can use them double sided printing by just
    swapping them around?
    Yes. They are completely identical. Take up reel is optional on Latex 310 and the Latex 360 is the only model to support OMAS double sided printing.
    Q What is the maximum media thickness that the printer can accommodate?
    The maximum tested thickness is 0.5mm.
    Q Is the take up reel an upgrade option with the HP Latex 310 model?
    Yes. The 54in take up reel can be purchased as an accessory.
    Q Can I print porous substrates on the HP Latex 310 or HP Latex 330?
    The HP Latex 360 Ink Collector kit cannot be retrofitted to the other models to print on porous textiles. However there are textiles available on the market with a backing liner which allows you to print without the use of an ink collector kit. Please consult the HP media Solutions Locator for supported media or contact us directly.
    Q How long will the Latex 360 ( D8J24A) ink collector kit last?
    It all depends on the porosity of the textile being printed and the number of passes. Based on a worst case scenario of printing with mesh, it is recommended to replace the HP Latex 360 Ink Collector foam inserts after one complete roll of 30 meters has been printed.
    Q How do I search for a media pre-set if it is not available on the printer’s front
    You have several options available to search for HP or 3rd party substrate brands:
    1. Search online from the front panel which connects directly to the HP Media Solutions Locator database. Here you can download and install a substrate to the printer.
    2. Use the printers embedded web server on the RIP work station to import a substrate pre-set from the HP Media Solutions Locator which will then update and install it on the printer.
    3. Download the pre-set directly from HP Media Solutions Locator and then install the pre-set on your RIP software. Please be aware that any 3rd party media profiles downloaded outside of the HP Media Solutions Locator may not sync with the printer if they are not digitally signed.
    Q Do all the front panel menus on the HP Latex 300 family have the same features?
    Yes. With the 4.3 inch menus all you need to do is to swipe or scroll the screen to see the full menu options.
    Q What is the warranty and average expected usage of the HP 831Latex Printheads?
    The warranty on the printheads is 1 litre and are expected average is 4 litres.
    Q Are the ink cartridges hot swappable while printing?
    If an ink supply runs out during printing the printer will pause the print job and display an alert on the front panel. You will have 30 minutes to install a new supply and will not have to reprint the same job if you replenish within this time frame.
    Q Why is latex 1200 dpi while solvent have 1440dpi?
    HP 831 Latex Printheads are native 1200 dpi, in fact solvent printheads are only 180 or 360 dpi maximum. In order to achieve the 1440 dpi competitors need to use software to interlace passes to form a grid of that resolution. This process can only be achieved with perfect substrate advance accuracy and is very difficult to manage. Considering they do not have an optical movement advance sensor it is not always guaranteed that 1440 dpi is being achieved all the time.
    Q What does the HP Latex Optimizer do?
    HP Latex Optimizer enables high quality at high speed. HP Latex Optimizer consists of positively-charged (cationic) polymers suspended in a colourless, water-based ink vehicle. It reacts with the ink pigments which are negatively-charged (anionic) to rapidly immobilize them on the print surface. This produces sharp text and image detail by suppressing feathering and colour bleed especially at high productivity levels.
    HP Latex Optimizer also enables the drying and curing process of the HP Latex Inks to operate at lower temperature and to be more energy efficient, which has the additional benefits of allowing wide media support and reduced power consumption.
    Q Does it cost more to print with latex optimizer?
    Typical HP Latex Optimizer usage is around 12% of total fluid (ink + optimizer) usage.
    The use of optimizer allows the coloured inks to be used more sparingly, and as a result the use of optimizer has no impact on overall print costs. Results show that the total amount of ink fluid is the same and is not incremental.
    Q How many media profiles can I find on the media solutions locator?
    Approximately 250 will be available and intend to add more as they are tested. Note that those profiles will be usable for any RIP due to printer being contone
    Q What is the difference between halftone and contone printing?
    In Halftone printers, the whole colour management and workflow settings are controlled by the RIP so a specific media profile has to be generated for each RIP and media print mode combination.
    In Contone printers, most of the colour management and workflow settings are done inside the printer as media profiles are now on board the printer. This means that the “click to print” time is significantly reduced as RIP processing is now significantly quicker.
    Q With no spectrophotometer in the HP Latex 310 and 330 models, will there be a
    higher likelihood of colour inconsistency?
    There is another sensor on the carriage of all the three models called the line sensor which measures for colour consistency on the HP Latex 310 and 330. However the main contributing factor to excellent consistency is the lower operating temperature of the 3rd generation printheads and lower printzone temperature which ensures a consistent and accurate drop ejection resulting in consistency across print jobs to a level of 2dE 2000 for 95% of colours.
    An additional advantage of having the spectrophotometer is that you can get consistency between HP Latex 360 printers also to a level of 2dE200 on 95% of colours.
    Q Is SAI a HP developed RIP and how will it be support by HP?
    SAi FlexiPRINT is developed by SAi in close cooperation with HP based on SAi’s well-known product FlexiPRINT. The SAi FlexiPRINT Basic Edition is bundled with each HP Latex 310 and HP Latex 330 printer and will be fully supported by HP.
    Q Why does the HP Latex 360 not come with a RIP in the box?
    The market that the 360 is targeted will normally already have a RIP solution in place, hence the decision not to include it in the package.
    Q I have a contour cutter, does the included basic RIP support these cutter marks?
    The SAi Felxiprint HP Basic Edition does not include the cutter marks. Customers have the option to upgrade to the SAI Premium version which supports contour cutting. Alternatively Graphtec or Summa offer cutter plug-ins for Adobe Illustrator to insert cutter marks. Additionally a number of third party RIPS can be used seamlessly.
    Q How long does the HP 831 Latex Maintenance Cartridge last?
    Based on average operating conditions the maintenance cartridge should last for up to 14 litres of ink consumed. This ranges between 2.9 litres to 3.6 litres per month, meaning that the cartridge needs to replace every 3 to 5 months based on average usage.
    Q How is the HP Latex 300 durability (scratchability) compared to eco/hard solvent, printed on banner and SAV?
    It is comparable to hard solvent on SAV and banners with better performance than eco solvent. This means with HP Latex 300 prints you can avoid the complexity of lamination for low value, short duration jobs like seasonal window graphics, low
    value stickers, roll ups and pop ups, and all kind of short term event graphics. For un-laminated use, it is recommended to validate or test the suitability for your specific applications.
    Q Can I benefit from HP WallArt software if I purchase a HP latex 300 printer?
    Yes, all HP Latex printer owners will have free access to use HP WallArt software.
  • Compare with Latex 330 & Latex 360

    Printer comparison table
                                                  HP Latex 360                   HP Latex 330                 HP Latex 310
    Size                               1,63m/64in wide             1,63m/64in wide            1,37m/54in wide
    Max Load capacity                   42kg / 250mm (9.8in)                                    25kg / 180mm 
    Power connection  Two-phase power socket  16A +16A          Standard plug 200-240V
                                                  (16A + 3A with 330)                                          (13A + 3A)                                                                     
    RIP in the box                  No                                    Yes                                         Yes
    Take up roll                     Yes                                   Yes                                       option  
    Warm up time              1.5 minutes                1.5 minutes                          1.5 minutes
    Front panel                       8 inch                          4.3 inch                                 4.3 inch
    ICC color profiling     Yes- embedded                                  No - external 
    Double sided printing      Yes                                                 No                                              
    Energy consumption      4.6kW                        2.6kW                                        2.2kW
    Spindle core size            3 in                                            2in with 3in adaptor
    Ink collector kit for
    textiles                             Yes                                   No                                               No
    In line x cutter                 Yes                                   No                                               No

Download a Brochure

  • Product Caption

    HP Latex 310 54" Printer B4H69A - HP Latex 310 Product brochure